In the Shadow of Giants by Rohit Verma

In the Shadow of Giants by Rohit Verma

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Something you hear a lot in Silicon Valley is how hard it is for the little guy to compete against the Googles, the Facebooks, and the Amazons of the world. They have a platform. And, it’s hard to compete against a platform.

A lot of the value of platforms is driven by data and how that data can be used to optimize business decisions. The Economist magazine claims that “The world’s most valuable resource is no longer oil, but data”. No surprise, then, that substantial investment focus by Amazon and Google is in artificial intelligence (see CBInsights’s very detailed analyses on these two companies). For a good understanding of the incumbent value of platforms, however, Facebook’s relatively clean business model is the easiest to examine.

Facebook revenue increased almost 6 times from $5B in 2012 to $28B in 2016. Certainly, a secular increase in internet advertising spend explains part of the trend. More fundamental in this growth, though, is the increase in the number of daily users from 0.6B to 1.2B, and the time each user spends on Facebook properties. More time, individually and as a group, means more opportunity to serve up advertising. And, very importantly, optimizing what ads to serve up and how (hello AI). In that same period, average revenue per user grew from $5 to $16.

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In essence, the platform and the value that it provides is a simple function: # users x time per user. A startup has to do a great job maximizing the amount of time users spend on its properties. But, to achieve a compelling financial model, it will inevitably need a large number of users. Snap ended 2015 with 107M daily users, and averaged $0.6 per user. By 2016, number of users had risen to 158M, and average revenue per user to $2.7.

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Facebook’s strategy is focused on pushing these two numbers up, and the bulk of the $25B it has spent since 2012 to acquire companies was directed at Instagram and Whatsapp. It also made an unsuccessful run at Snap. That failure led to Facebook mimicking Snap by offering camera-related features on its platforms. Instagram Stories alone has reached 200 million active users. Which exceeds Snap’s total active users, showcasing the power of platforms. Facebook now has 1.2B daily users that spend an hour a day on its combined properties. A digital river of information that Facebook gleefully monetizes.

Not every startup can be Snap, and achieving meaningful volume may require leveraging existing platforms. For which the platforms will get a meaningful cut. The other lever that startups have, is to maximize the amount of time users spend on them. Some of the most popular categories of applications are:

  • Social media and browsing: Facebook – an hour a day for each user
  • Video: Netflix – 2 hours; YouTube – 1 hour
  • Gaming: as a category, 2 hours a day
  • Music: Pandora – 1 hour

The killer app would be one that combines all, or a significant subset of these applications into one unified platform.

Sources: “The new face of Facebook” The Economist; “Google Strategy Teardown” CBInsights; “Amazon Strategy Teardown” CBInsights; Blackfire Research

How to update your Pioneer or Onkyo Receiver for Wireless Multiroom Sound

How to update your Pioneer or Onkyo Receiver for Wireless Multiroom Sound

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This past February and March, Onkyo rolled out a new set of firmware updates for select A/V and hi-fi components and systems initializing Blackfire’s FireConnect wireless multi-room audio distribution. (Yay!) So, if you’ve bought – or plan on buying – any FireConnect by Blackfire enabled receiver, this firmware update will allow you to create your dream wireless, multi-room music system. New wireless speakers have been announced by both brands, and these (and other new features) will be supported by FireConnect in the near future.

 

Here are the Onkyo models that can receive the FireConnect firmware update:

PR-RZ5100, TX-RZ3100, TX-RZ1100, TX-RZ810, TX-RZ710, TX-NR656, TX-NR555, HT-S7805, TX-L50, TX-L20D, LS7200, LS5200, R-N855, NS-6170, and NS-6130.

 

And the latest Pioneer firmware update will activate FireConnect on these Pioneer models:

 

We decided to try out the firmware update at the Blackfire Research office in San Francisco and document the process. We used an Onkyo TX-RZ1100 Receiver and overall, the update took less than 10 minutes. Check out the numbered steps and photos below:

20170428-blackfire-research-firmware-updates-steps

 

Onkyo Press Release: 

 

 

 

 

 

 

 

Pioneer Press Release:

 

 

 

 

 

 

 

 

Dynamic Stream Balancing (DSB) gets more HiFi through your WiFi

Dynamic Stream Balancing (DSB) gets more HiFi through your WiFi

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Back in November, we took an in-depth look at Traffic Independent Synchronization (TIS), a Blackfire Research technology which allows precise syncing of your wireless speakers. And last week, we discussed Real-Time Packet Management (RPM), a technology for streaming music to your speakers without excessive buffering. Today, we’re finishing off the series with Dynamic Stream Balancing (DSB).

 

Dynamic Stream Balancing (DSB) is the way Blackfire makes the best use of your available WiFi bandwidth. If you have a wireless, multi-speaker system that uses conventional WiFi protocols, chances are that some of your speakers may be more affected than others by interference and heavy network traffic, which causes your music to break up and for speakers to go out of sync.

 

DSB monitors special multipoint, real-time feedback signals from each speaker to identify the effect of noise on the audio data stream. By precisely identifying which packets are statistically most likely to be affected, DSB then uses the available WiFi bandwidth to selectively and predictively resend data to the most vulnerable speaker before interference can cause any audible drop out. So less data is needed in the buffer, which means delays in the audio stream are reduced from 10’s of seconds to 10’s of milliseconds.

 

This is especially necessary when using a wireless surround sound system to watch video. With DSB, your Blackfire wireless system has minimal lag between the video on your screen and the audio through your speakers; in HD Audio, up to 24-bit/192kHz Studio Quality, and even HD Video can be streamed to any device from any room, losslessly.

 

DSB, as well as TIS and RPM, is embedded into all Blackfire enabled products. Together, these technologies create FCP: Firecast Protocol – Blackfire’s solution to streaming music and video over your regular WiFi network, flawlessly.

Hear the difference! Firecast is found in all Blackfire enabled products, including The Harman/Kardon Omni Series and Pioneer MRX Series. Happy listening!

How Blackfire’s Real-Time Packet Management Keeps Your Music Together

How Blackfire’s Real-Time Packet Management Keeps Your Music Together

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Back in November, we took an in-depth look at Traffic Independent Synchronization (TIS), a Blackfire Research technology which allows precise syncing of your wireless speakers. Today, we’re going to look at another Blackfire technology: Real-Time Packet Management (RPM) for streaming music to your speakers without excessive buffering.

 

We’ve all been there: you finally find that perfect song only to click on it and have the “spinning pinwheel of death” appear. Or worse still, trying to watch TV with wireless speakers that play several seconds out of sync – like a bad art-house dubbed foreign movie. Those are the effects of buffering.

 

Some wireless audio systems are so susceptible to signal interference that they compensate by pre-loading (or buffering) the signal data before they start to playback. Without buffering on these systems you’d hear sporadic gaps in the audio (called drop outs) due to the lost audio data. So how much data is needed to buffer in order to prevent gaps or drop-outs?

 

Today’s most popular wireless speakers use conventional WiFi protocols which have to queue the data. When you select a playlist from your smartphone or tablet, it takes several seconds for the first song to fill the buffer before it begins to play. While the first song plays, the system is already buffering the next song to minimize gaps. This is fine until, of course, you change the queue (say, by hitting “play next”) before it can re-buffer. In which case, hello spinning pinwheel.  Additionally, because of the delayed playback, you won’t be able to use these popular wireless speakers as a soundbar with your TV without a wire (i.e. an optical cable connection).

 

Real-Time Packet Management (RPM) is the Blackfire solution to buffering: RPM uses a special multipoint, real-time feedback signal from each speaker to monitor the effects of noise on the audio data stream. This allows a much shorter queue and much less buffering.

 

Hear the difference for yourself! RPM is embedded into all Blackfire enabled products, including The Harman/Kardon Omni Series and Pioneer MRX Series. Next week, we’ll look at Dynamic Stream Balancing (DSB) and how it works with TIS and RPM to create FCP: Firecast Protocol – Blackfire’s solution to conventional wifi protocols.

Virtually Real Part II: Fixing VR in 2017

Virtually Real Part II: Fixing VR in 2017

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Last week I shared my thoughts on the significant progress Virtual Reality (VR) has made towards mass adoption. This week, I’ll discuss the commercial and technical problems that I see facing VR technology.

 

Right now, at the very early stages of VR, we are experiencing a “chicken and egg” conundrum that is ultimately slowing down the industry’s growth and market reach: game developers don’t want to commit millions in launching a “first gen” title (that is bound to be superseded within a few months of launch) until the hardware installed base is bigger; and the hardware volumes won’t ramp up until there is a killer, interactive, multi-user game title made exclusively for Virtual Reality that will  attract mainstream users like a “World of Warcraft” or “Halo”.

 

To compound the situation,  manufacturers are figuratively shooting themselves in the foot by deliberately making incompatible hardware, forcing game studios to develop for each platform and deterring consumers from purchasing VR systems altogether. The nascent VR industry won’t survive a Betamax/VHS -style platform fight because this time around, the technology is too expensive and too intrusive in the home. Setting up a full-room VR system is a pretty big commitment at this stage, and consumers don’t want to spend upwards of thousands of dollars on a system for Christmas only to have the technology immediately superseded.

 

Technical hurdles abound for room-scale VR systems in these early stages, but none more so than mobility. The best VR experience still requires a physical connection between the Head Mounted Display (HMD) and its host PC or game console. The fact that they are tethered to an external processor not only hinders the user’s ability to move freely and engage in a true immersive VR experience, but it also creates a fairly annoying weight that’s left dangling from the back of the user’s head and neck.

 

Concepts for wireless HMDs that can compete with the powerful, tethered room-scale systems currently on the market are slowly beginning to take shape, but solving the latency problem is still a major issue for engineers looking to cut the cord.

 

The virtual environment must sync with the users head and body movements, or else risk motion sickness and a disjointed experience. In fact a latency of 20 milliseconds is the point most people start to experience nausea.

 

Achieving this perfect sync requires wireless technology that not only achieves extremely low latency, but also a connection that is lossless, synchronous, and can support high quality sound and video without jamming up the rest of the user’s network. The solution itself must also have an extended range, especially if, in the near future, users and manufacturers want to experiment with multiroom setups.

 

Virtual Reality, once fully developed and widely adopted, will not only change the way we interact with art, with the world, and with each other, it’ll change standard methods of education (students will be able to take extensive field trips or practice dangerous surgeries, from the safety of a classroom), travel, social networking, shopping, and beyond.

Having worked with VR technology investors and developers over the years, I am particularly excited about the potential of Blackfire’s WiFi protocol to help overcome some of these issues, and create an even more immersive VR without wires.