Brought to you by Blackfire Research….On this day in 1994, San Francisco‘s historic concert venue, The Fillmore, reopened to the public after years of refurbishments. Originally built in 1912 as a dance hall, The Fillmore was made famous thanks to legendary concert promoter, Bill Graham, who began booking high profile shows there throughout the 1960’s. Pretty soon, the San Francisco venue become a mainstay for the decade’s burgeoning counterculture, playing host to artists such as The Grateful Dead, Jefferson Airplane, The Doors, and Jimi Hendrix. In the early 1980’s under new management, The Fillmore became a punk rock venue called The Elite Club, but several years later, Graham decided to take it back. Unfortunately, a magnitude 6.9 earthquake struck the Bay Area in 1989, severely damaging the building and forcing it to close. Then, in 1991, Graham was killed in a helicopter crash. In honor of his memory, Graham’s family and friends decided to refurbish and retrofit The Fillmore, restoring it to it’s former glory. The Fillmore reopened to the public on April 27, 1994 with a surprise performance by the Smashing Pumpkins.