Meet Google Home Mini and Google Home Max

Meet Google Home Mini and Google Home Max

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At their recent hardware event, Google announced two new additions to their smart speaker agenda, both of which are ready to take on the ever-increasing number of competitors in the field. Say hello to the Google Home Mini and the Google Home Max.

 

The Google Home Mini has the same functionality as the original Google Home, but at a fraction of the size (and cost). With voice command, you can ask Google Assistant to stream music, control your smart home, check your calendar, and search the internet. The Mini is nearly 4 inches in diameter (roughly the size of a hockey puck), with the top portion covered in fabric, which is available in three colors: chalk, charcoal, and coral. The fabric hides the speaker (1.5-inches) and a far-field voice-recognition microphone. The design is pretty simple and sleek (although as a cat-parent, I wonder how much hair that fabric covering will collect over time). The Mini is a direct response (and a direct competitor) to the Amazon Echo Dot, the cheaper, more popular version of Amazon’s flagship Echo smart speaker. Will The Mini overtake Echo Dot as the most popular pint-sized smart speaker? According to some reviews, The Google Home Mini certainly sounds better than the Echo Dot (it boast 360 degree sound with a 40mm driver), but in overall functionality, there isn’t much of a difference between the two. At $49, the Mini is the cheapest smart speaker option currently on the market.

 

The biggest announcement of the day, however, belonged to the introduction of Google Home Max, a premium version of the Google Home smart speaker designed to compete against Apple’s HomePod and Sonos. The Home Max is a stereo speaker that runs Google Assitant and looks quite similar to the Sonos Play:5 speaker. The speaker is designed to intelligently adjust audio depending on a user’s surroundings using AI (or what Google calls “Smart Sound”), similar to what Apple’s HomePod speaker does. The Max has two tweeters and two 4.5-inch woofers and the company has emphasized the speaker’s powerful bass. The Max supports multi-room audio via Chromecast Audio only, but supports many streaming services including Pandora, Spotify, and iHeartRadio. In terms of connectivity, the Home Max supports Wi-Fi, Bluetooth, and Chromecast. At roughly 12 pounds, this is by far the largest smart speaker on the market, and the priciest as well. The Google Home Max will set you back almost $400, but Google is giving away 12 months free of YouTube Music with every Home Max purchase. The speaker will be available in two colors: chalk and charcoal, and can be displayed both vertically or horizontally via an adjustable silicon base.

 

The real question is: will the Google Home Max sound as good as the company claims? The answer is, most likely, no. Smart speakers don’t have a very good track record when it comes to audio quality. That’s why many smart speaker owners look for alternative ways to playback their music, especially for multi-room. To achieve excellent wireless multi-room, or multi-device set ups, entertainment systems need greater reliability over standard Wi-Fi, more precise synchronization, and multichannel capabilities, which smart speakers like Google Home, and the Echo, lack.

 

The good news: Blackfire Research offers the most synchronous, reliable, and cost effective wireless solution on the market. We call it the Blackfire RED framework, and it can be embedded into premium wireless speakers and voice-activated smart speakers, creating a truly connected home smart entertainment system. Voice service solutions require a high performance, multi-room solution like the Blackfire RED framework, allowing for multiple devices to respond to voice commands simultaneously.

 

Combining individual entertainment systems to work together to create a truly connected smart home is non trivial – but with Blackfire RED, it can be done, and with stunning results. Blackfire RED can be integrated into a broad spectrum of high quality voice service applications, so the Blackfire connected smart home ecosystem has no limits.  

 

Harman Kardon, Pioneer, and Onkyo are leveraging Blackfire’s technology in over 100 new products this year alone. Join the Blackfire Revolution today!

Alexa, is this all just a fad?

Alexa, is this all just a fad?

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According to a recent article in The Wall Street Journal, more and more electronic manufacturers in China, like Alibaba, are getting involved in the AI smart speaker market, fueling its growth and begging the question: are talking speakers just a passing tech fad or are they here to stay?

 

In the US, tech giants, Amazon and Google, dominate the AI smart speaker space with their Alexa-enabled Echo and Echo Dot; and the Google Assistant-powered Google Home, respectively. As the Wall Street Journal notes: “tech giants [and] consumer electronics makers…all see voice-activated products as the gateway to a future where platforms animated by artificial intelligence will power homes, cars and offices. To some, this first wave in the AI revolution already looks frothy.” And that sentiment is seen played out in Apple’s recently announced Siri-enabled smart speaker, HomePod. A late addition to the fray, the HomePod will be available to consumers by December 2017, and it’s capabilities are an indication that it’s entering a rapidly maturing market.

 

The HomePod’s positioning is geared more towards smart acoustics than smart AI. Yes, users can control the speaker via Siri voice activation, but the majority of the speaker’s smart functions are audio or music related. One reason for investing heavily in smart acoustics is because, so far, smart speakers don’t sound that great. To differentiate themselves from the pack, Apple is attempting to offer an alternative smart speaker for audiophiles, music enthusiasts and Apple loyalists. Will this positioning work? Perhaps. But the fact remains – the HomePod is merely a lateral move in terms of smart home advancement.

 

For a new technology, innovation in the smart speaker sphere has been fairly stagnant (for more on this, read my previous blog post “A Clear Path for Voice Control”), and many people who were looking to Apple as a game changer in the field were left mostly underwhelmed by the unveiling of HomePod. Therefore, the direction Apple took with it’s smart speaker only adds to the feeling that the smart speaker bubble is about ready to burst, since we’re still getting variations of “more of the same.”

 

Amazon, on the other hand, has spent this year rolling out AI smart devices that are not just music speakers, though this fragmentation of the Smart-AI market is already looking too niche for sustained growth. Products such as the Amazon Echo Show (an Echo with video capabilities) and the Amazon Echo Look (an Echo with a camera so you can take pictures of your outfits to log in your “virtual closet” and get fashion advice from “experts”) seem more like placeholder products than fully thought-through use-cases. Amazon knows that the design and UI of the Show are flawed (for example, there’s no way to decline a video call, so friends or relatives with a Show can pop into yours at any moment), and Amazon knows that the Look is about as useful as, what’s it called? Oh yeah, a mirror. But Amazon also knows that AI technology is in a moment of stasis, and between now and the next major smart home breakthrough, they are doing everything they can to keep the ball rolling (and capture an exuberant amount of data about its customers).

So, are AI smart speakers just a fad? Is the bubble about to burst? Perhaps the answer to that is a soft “no.” As smart speakers stand today, the use cases for it are fairly narrow, but that doesn’t mean more smart home innovation won’t branch out from it, as many see the smart speaker as playing a pivotal role in the future smart home. There’s a lot that can be done with an AI smart speaker in the future, but the technology needs to catch up to the possibilities.